Almost every color you wear is influenced by Haysun A. Hahn.  Her career is marked with major acknowledgements of her ability to understand the fast changing trends and her enduring presence in the fickle industry of Trending for over  20 years.  Ms. Hahn is the creative director of Futuremode / Fast forward Trending, a global consulting firm based in New York.  It is Ms. Hahn’s exceptional ability to forecast not only social  trends for marketing, but colors that has led  her to become one of the most influential consultants in the design industry. 

From 1978 Ms. Hahn started her fashion career in retail/buying,  she began with Macy’s, and continued with Saks Fifth Avenue, Bloomingdales, B. Altman’s in New York and Selfridges (London).  She has also owned her own children’s boutique in Manhattan.

In 1983 Ms. Hahn took her first position in the trend forecasting field at Cotton Inc.  The alliance with Kimuratan (Japan) during 1985 was the impetus for her to start her own consulting firm, which has grown to the current family of companies that she is involved with. 

The French forecasting company, Promostyl, Paris was her next alliance, and from 1990, for five years she held the position as Creative Marketing Director for Promostyl USA.

In 1992 Ms. Hahn founded bureau de style, inc., a consulting firm that distributed Trend forecasting publications including Promostyl, Carlin, Milouket, Pantone, etc.  It is credited as one of the most influential trending companies in the world.  After she served as the company’s Director for eight years, it was restructured to accommodate the new trend for customized projects, excluding the sale of trend publications.

During her time at bureau de style, inc. Ms. Hahn also held a three year long position as the International Director of Color and Trend for adidas International (Germany), where she was responsible for the development of the “Colour and Trend Division”. At adidas Ms. Hahn was also the creator of the much talked about biannual “Colour and Trend Book”.

In 1996 Ms. Hahn took an advisory role in the Marketing Division at Samsung Corporation (Korea), where she was responsible for the Brand Image Bibles and merchandising of their fashion division that included 26 brands.

In 2000 Ms. Hahn started futuremode, a new division of bureau de style, inc., intended to focus on customized trend and design projects for its larger global clients.  Due to the success of futuremode, it became a separate independent company in it’s first year.

In 2005 both companies were combined into one again, becoming Fast Forward Trending, part of the Fast Forward Group.  One of the activities of the Fast Forward Group is product development and design for  the global market, with its own distribution. 

With her many years of experience in design and color consulting Haysun A. Hahn’s past and present clients include;

adidas, Barnes & Noble, Warner Bros., Nickelodeon, Puma, Liz Claiborne, DC Comics, ecco, Patagonia, Fisher Price, Mast Industries, Nike,  Timberland, Barco Uniforms / McDonalds , Kenneth Cole,  Stide Rite, Nordstom, Spyder, Fila, and Smith in the USA. L’Oreal (France), Procter & Gamble (Japan), and Helly Hansen (Norway).  Samsung (Korea), Philips (Netherlands), Motorola (Singapore), and Escada/Tunkalilar (Turkey).

Ms. Hahn’s ability to explain trends in a “no fuss” understandable manner has led her to become one of the most sought after speakers in design.  She has spoken at many important industry events including;

The International Fashion Fabric Exhibition’s (IFFE), Fabric Trim and Fiber Show (FTF), Yarn Fair, SGB - Street Sport Conference, Designer Summit - American Trend and Color Committee Seminar, Pantone Color Conference, L.A. Textile Show, Color Marketing Group Conference, ORCA’s Outdoor Industry Rendezvous & Conference, PGA Golf Exhibition, SIA Ski Show, Ski Week - Aspen, Golf Retailer Association, and as the keynote speaker for the Fashion Group, Round Table of Fashion Executives, the Fashion Inner Circle and the Learning Annex.

These are some of the publications that have featured Ms. Hahn;

Women’s Wear Daily, Vogue, Time, USA Today, Elle, Marie Claire, New York Post, Imprint, US Magazine, Vibe, Forbes, Wired, SGB - Sporting Goods Business, Sportstyle, Sportswear International, Utne Reader, Vogue Knitting, California Apparel News, Seventeen, Cosmopolitan, Outerwear, Skiing, Accessories, Americas Jeweler’s Manufacturers, Surfer, MR Magazine, The Oregonian, The Baltimore Sun, The Vancouver Sun, Life,  Forbes, and MIT’s Technology Review.

Ms. Hahn’s editorial contributions include the quarterly newsletter “fast forward” for the design industries. It is currently distributed throughout fashion, sport, and industrial design companies.  She also contributes articles in other design publications.

Ms. Hahn’s media appearances include;

CNN – “Business Unusual”, CNBC - “America’s Talking”, FOX-Good Day NY, NPR – radio and Rizzoli’s book “Stylemakers: inside fashion”, among other publications and appearances